00 - About
User-generated content (UGC) has transformed modern marketing, allowing brands to connect authentically with audiences. At St. Eugene Golf Resort & Casino, I have embraced UGC to tell our story through genuine experiences, fostering relationships with social media influencers who amplify our unique offerings.
01 — Building Relationships with Influencers
Collaborations with influencers who align with our brand values have positioned St. Eugene as a must-visit destination. A few of the key partnerships that I have had the pleasure of working with include:
Jillian Harris: With 1.4 million followers, Jillian’s visits have generated thousands of likes and placed St. Eugene on her "must-visit" list.
Justin Pasutto: Since 2021, Justin’s annual "guys' weekend" posts showcase the resort’s appeal for group getaways.
Nolan Reid: His day in the life of golfing at St. Eugene Instagram reel has over 300,000 views.
Brandon Cubitt and Lisa Longball Vlooswyk: Golf influencers who highlight our premier golf offerings.
Natasha Staniszewski: A trusted personality whose posts have broadened our audience.
Petrena Schell and Alina McLeod: YouTubers who documented their adventures at the resort, with Alina’s content reaching over 30,000 views and over 300,000 subscribers.
Alina's full adventure at St. Eugene Resort
02 — The Power of Storytelling Through UGC
UGC offers an unfiltered glimpse into life at St. Eugene, from TikTok vlogs to Instagram stories. By featuring attainable and relatable experiences, we inspire potential guests to imagine themselves here—whether golfing, exploring nature, or relaxing in luxury.
03 — Results
Increased social media engagement with thousands of likes and comments.
Viral content, like Nolan Reid’s golf video, reached hundreds of thousands.
Repeat visits from influencers, such as Justin Pasutto.
Enhanced brand credibility through authentic endorsements.