01 — Project details
The Casino of the Rockies hosts a dynamic range of monthly promotions and events designed to engage patrons, enhance the gaming experience, and drive significant revenue growth. These promotions, ranging from hot seat draws to high-value ballot draws, have become a cornerstone of the casino’s marketing strategy. Each month, we execute 3-4 unique promotions, attracting a substantial increase in guest attendance and gaming activity.
02 — Promotional Strategies & Execution
I am responsible for the complete lifecycle of our casino promotions, ensuring seamless execution and maximum impact. My role includes:
Concept Development: Creating innovative and exciting promotions that appeal to a broad range of patrons.
Logistics Management: Coordinating all operational aspects, including staffing, venue setup, and prize procurement.
Regulatory Compliance: Securing legal terms and conditions for each promotion.
Creative & Advertising: Designing compelling marketing materials and executing campaigns across multiple channels, including:
Meta (Facebook & Instagram)
Newspaper
Website
Radio
Our promotions feature a variety of high-value prizes, such as cash giveaways, E-Bikes, TVs, BBQs & patio furniture.
A significant surge in guest attendance on promotion days led to a measurable boost in revenue. Since taking over casino marketing, we have consistently increased revenue year-over-year, with a 6.2% growth in 2024 alone.
+6.2%
Revenue
+18%
Engagement
03 — Innovative "Everyone is a Winner" Events
A game-changer in our promotional strategy was the introduction of the "Everyone is a Winner" events, held on key holidays like Canada Day, Lunar New Year, and Easter.
Concept:
Every patron who enters the casino on these days receives a chance to pick a prize, guaranteeing a win of $10 to $500 in free play.
The overwhelming success of the first event exceeded our expectations, leading to a shortage of parking due to the influx of guests.
To build on this momentum, we partnered with Lotto to include Scratch & Win tickets as additional prizes.
04 — Impact & Results
The continuous evolution of our promotions has significantly influenced the casino's success. Key achievements include:
Sustained growth in gaming revenue.
Increased patron engagement and return visits.
Strengthened brand reputation as a premier entertainment destination.
